Services
Content Creation
In a 24/7 universe, it’s important to be visible and current. You have a story to tell—and I craft the words—for your web site, blog, newsletter or annual report, in a speech to investors, customers or shareholders, in a campaign to influence local legislators. I help you capitalize on what’s trending, keep your platforms current, your presentations interesting and your narrative relevant.
Communications Strategy & Planning
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Every organization has its own growth cycle and its own market strategy. An early-stage biotech looking to interest investors has vastly different needs than a not-for-profit undertaking a major capital-raising campaign. Just how you choose to “go to market” with your service, product, idea or strategy depends on what your goals are. Do you want to
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increase sales or client engagements, or promote interest in your stock?
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raise your profile in your community or expand your services?
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grow your operations locally, nationally—even internationally?
I ask the questions to help identify your goals and work with you to create and execute a plan to achieve them.
Media Relations / Coaching
For those who have been on the other side of the mic from “60 Minutes” or who fear that day might come, the thought of working WITH the media may intimidate. But if you step back from the precipice for a moment, you see that all the elements of good customer and client relations hold true in building good press relations: trust, providing a good product (i.e. credible information) and providing it on time.
It also involves knowing what to say--about your products, projects, community actions, R&D or business strategy. I have helped clients identify what is newsworthy, and tell their story on local, national and international news platforms and can help you do the same—and become a valuable media resource.
Thought Leadership
In every organization—old and new, large and small—there are certain key people who are the drivers of change and growth. Their ideas—about management style, community contributions and philanthropy, industry and product progress and innovation—have value.
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Creating a program to share that expertise, with other industry leaders at industry forums, with journalists through editorials or op-eds, helps boost your organization’s strategic visibility. Together, we’ll find your voice as a thought leader and identify the best platforms from which to execute this powerful communications tool.
Crisis Communications
Not every corporate crisis is a national headline-grabber. A local layoff, product recall, bad corporate or executive behavior, or an unhappy client taking to X: all can happen without notice; all demand an intelligent response. I know the value of an honest, up-front approach in diffusing crises and will work with you to assemble a response team, craft your initial message and see you through the event.
And since fallout from a crisis can affect employees, customers and shareholders alike for years, it pays to subscribe to the Girl Scout motto, “Be prepared.” And don’t panic. I’m a strong advocate for crisis communications planning and will work with you to create procedures to make finding, and getting, the right information to the right people, under duress, as smooth as possible.
​​On-Call / On-Site PR & PR 101
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On-Call/On-Site: Help when you need it. If you have no PR/marketing staff or agency, but DO have a critical meeting, trade show, important management, product or news announcement coming up, Pagano & Co. will be your interim PR executive. Either on-site or remotely, I will create and execute the PR/marketing plan needed to make that project successful.
PR 101: Customized for You.
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For companies or not-for-profits new to public relations, I’ll evaluate your organization’s visibility in its target markets, look at your short- and long-term needs and create a roadmap for in-house staff to launch and sustain an effective communications program.
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For marketing or PR execs with small or reduced staff and tight budgets, I’ll help create programs that maintain—or boost—the quality of your communications to your stakeholders.